How to Choose a LinkedIn Ghostwriting Agency

Picking a LinkedIn ghostwriting agency can make or break your business targets.

It's easy to chase after more followers, but let's be real: what you need are leads that turn into cash, not just a bump in your follower stats. Here's a no-nonsense guide to finding an agency that gets this:

Do they care about business results?

Forget about just racking up followers. That’s a secondary result. Your primary goal is to generate leads, revenue and meaningful business results. A good agency zeroes in on lead generation that boosts your bottom line.

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Before we even start working with clients we get transparent about goals. This is at the top of all our proposal documentation.

Do they take time to understand your business?

Quick, surface-level chats won't cut it. You want an agency that:

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• Checks in with you weekly or every other week.
• Digs into your standard procedures, marketing, and sales info.
• Stays in the loop through your team's communication tools.
• Keeps asking questions to get fresh insights from your crew.

Is their onboarding flow good?

Onboarding matters. A solid onboarding process shows an agency is serious about getting to know your business. For LinkedIn ghostwriting, it’s probably one of the most important steps. It might take awhile, but it's worth it to make sure they've got all the info they need.

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Ask the agency to see their onboarding flows before you sign. It’ll give you a good idea of how organized they are.

Do they vary content formats?

Lazy agencies will only create text posts for you. Great agencies do create carousels, images, infographics, videos, newsletter and more. Here’s what you’re looking for:

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• A design / graphic function
• Variety of content format examples to show before you sign

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Are they only ghostwriting? Or also lead generating?

The best agencies do more than write:

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• They comment on your behalf
• They run outreach campaigns
• They manage your DMs
• They create repurposed lead magnets
• They book in sales calls and appointments

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We’re laser focused on generating revenue for our clients, so you have to do more than just ghostwrite.

Who’s the ghostwriter?

Identify the type of ghostwriting that aligns with your brand voice and goals. Realize that not every ghostwriter can cater to your style. For example, we’ve had clients where a direct response ghostwriter didn’t perform so well. So we switched it out with a story telling expert and the client’s engagement went through the roof!

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The truth is, you need to test our writing styles. Whenever we onboard a new client we trial multiple ghostwriters on the account internally to find the best fit.

You get what you pay for

Expect pricing to vary based on experience and the range of services offered. While lower prices might attract you, they often correlate with inexperience and a lower quality of service.

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Conversely, higher prices can indicate a well-established agency with robust systems and adaptability to algorithm changes.

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1. Media Engine

Hey! That’s us (:

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Description:

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Media Engine is a powerhouse for B2B service-based business owners looking to dominate LinkedIn. We’ve landed over $5 million in leads, appointments, and new business for B2Bservices on LinkedIn, with a 5/5 rating from our clients.

Our clients includeForbes30u30, Top100 Women, YC founders, agency owners and established authors.

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Pricing:

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We have two packages.

You can either pay us a one-time fee and we’ll mentor you over 8 weeks to run your own LinkedIn profile. We’ll provide you with all the SOPs and templates so you can execute it yourself. Pricing starts from $2,000.

Or, we can run your entire profile for you. That includes ghostwriting, outreach, commenting, appointment setting, lead magnet repurposing and more. Pricing starts from$3,000 per month.

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Guarantees:

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Unlike other agencies we guarantee results. We guarantee you a 2x ROI on your investment with us, or your money back / we work for free.

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2. NUOPTIMA

Description:

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NUOPTIMA presents itself as a comprehensive LinkedIn profile writing service aimed at CEOs, founders, industry experts, and agency owners looking to enhance their professional image and establish thought leadership. They focus on creating viral content that turns profiles into magnets for customers and investors, emphasizing the importance of a standout LinkedIn presence for networking, talent attraction, and partnership opportunities.

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Pricing:

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NUOPTIMA offers tiered pricing plans ranging from $3,000 to $5,000 per month.

3. Cleverly

Description:

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Cleverly runs multiple services, including LinkedIn content creation. They’re generally optimized for the lower end of the market and do not focus on a specific type of customer.

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Pricing:

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Cleverly’s pricing are much cheaper than ghostwriting focused agencies. Content creation starts from $997 per month.

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4. Claire Mason

Description:

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Claire Mason offers a specialized LinkedIn ghostwriting service that transforms LinkedIn profiles from static resumes into dynamic platforms for thought leadership.

Her service is designed to showcase a client's authority, services, and value, leading to increased media, networking, and sales opportunities.

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Pricing:

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Not Revealed.

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5. Matt Barker

Description:

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Matt Barker offers LinkedIn ghostwriting services specifically tailored for agency owners. (That’s similar to us!). His approach has yielded impressive results for his clients.

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Pricing:

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Not Revealed